The La Brea Tar Pits Museum is a popular destination for tourists. But for Aneglenos? Not so much.
The museum wanted to give LA residents a reason to visit, so we made a campaign that mashes up ancient history with LA stereotypes, positioning LA Brea Tar Pits as ground zero for LA culture.
MANIFESTO
La Brea Tar Pits is the only place where you can be in prehistoric and modern Los Angeles at the same time.
But if you want to see how these worlds connect, you're going to have to dig deep.
Luckily, the La Brea Tar Pits knows a thing or two about digging.
Paleolithic takes on modern ideas.
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An AR attraction that brings paleolithic LA to life.